Feature Story: “Luck is the Residue of Design”
An interview with Todd Radom and an inside look at how MLB teams develop their visual identity
If I told you to think about a baseball team, what image pops into your mind?
(Pause while you think about a baseball team)
Probably one of the first visions that you would conjure up is a team logo. Perhaps the instantly recognizable New York Yankees NY script, the old English D of the Detroit Tigers, or the Boston Red Sox’s pair of, well, red socks.
No…
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