Runs Produced

Runs Produced

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Runs Produced
Runs Produced
Feature Story: “Luck is the Residue of Design”

Feature Story: “Luck is the Residue of Design”

An interview with Todd Radom and an inside look at how MLB teams develop their visual identity

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Nate Kosher
Apr 16, 2023
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Runs Produced
Runs Produced
Feature Story: “Luck is the Residue of Design”
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If I told you to think about a baseball team, what image pops into your mind? 

(Pause while you think about a baseball team)

Probably one of the first visions that you would conjure up is a team logo. Perhaps the instantly recognizable New York Yankees NY script, the old English D of the Detroit Tigers, or the Boston Red Sox’s pair of, well, red socks.

No…

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